UPG Viewer

23 Years Old

Pakistan

Female

Yes! That is really who you are!

Personal Information:
Name: Uswa Barakzai
Age: 23 years
Education: Bachelor’s in English
Location: ABBOTTABAD

Professional Experience:
1) English Language Instructor (3 years) – I have been teaching English to students at my home for the past three years, helping them develop their language skills and build confidence. This role has allowed me to refine my communication and leadership abilities.

2)SEO Specialist – As an SEO specialist, I have worked on various digital marketing projects, helping businesses improve their online presence and visibility. This experience has strengthened my strategic thinking, problem-solving skills, and my ability to analyze data for optimal results.

Ambition and Motivation:
My ambition is to become a CSS officer, a goal I am pursuing with dedication and passion. This is not just my dream but also my father’s, and it drives me to work hard every day. However, my vision extends beyond personal achievement—I am deeply committed to making a positive impact on society and the environment. Sustainability has always been a cause close to my heart, and I believe in the power of leadership to drive meaningful change.

Strong communication skills – Leadership and mentoring experience – Problem-solving and critical thinking abilities – Adaptability and resilience – Passion for sustainability – Digital and social media expertise – Empathy and social responsibility – Collaboration and teamwork skills

Strength Chosen: Passion for Sustainability

Example:
My passion for sustainability became truly evident when I decided to reduce the environmental impact of my own teaching practices. I was teaching English at home, and I realized that the traditional method of using printed materials was not only wasteful but also unnecessary. I decided to transition to a fully digital approach, replacing paper handouts with online resources and assignments. This shift not only reduced paper waste but also allowed my students to engage with the material in more interactive ways. I then encouraged my students to adopt similar practices in their daily lives, such as reducing plastic use and recycling. One student, inspired by the changes in our classroom, started a digital book-sharing initiative among peers, further spreading sustainability awareness. This experience reinforced my belief that small, individual actions—when driven by passion—can spark a larger movement. It’s this same passion for sustainability that I am eager to bring to the UPG Sustainability Leader Program, where I can inspire others to take meaningful action toward a more sustainable future.

As an SEO specialist, I helped optimize the nonprofit’s website , improving its search engine rankings and making it easier for people to find their resources.

I volunteered as an English language teacher, offering free tutoring to a student from a low-income background who struggled with learning English. I provided lessons at no cost, tailoring the sessions to his specific needs and helping him improve his reading, writing, and speaking skills. This experience was deeply rewarding as I saw firsthand how education can empower individuals and change lives.
What I Learned:
From these experiences, I learned the value of giving back through my skills, whether it’s using digital expertise to support a cause or offering my time to help someone overcome challenges. I realized that small actions, like volunteering my SEO knowledge or teaching a language, can make a significant impact on both individuals and communities. I also learned the importance of empathy, patience, and adaptability—whether helping a nonprofit grow or supporting a student’s educational journey. These experiences reinforced my belief that sustainable change often starts with empowering others, and I am motivated to continue using my skills to drive positive action in my community and beyond.

Graduate: I have completed a graduate degree (e.g. I have a Masters degree or PhD)

If I were to lead a sustainability-related project, I would create a “Digital Sustainability Awareness Campaign” using SEO strategies to increase the visibility of environmental organizations, eco-friendly businesses, and sustainability initiatives. The project would involve optimizing websites and content to ensure that sustainability-related topics and resources are easily discoverable online. I would work with local environmental NGOs, eco-conscious businesses, and community groups to help them improve their search engine rankings, making their messages more accessible to a broader audience. By applying SEO techniques such as keyword optimization, content marketing, and local SEO, this project would help amplify sustainability efforts, attract more supporters, and drive greater awareness of important environmental issues.

This project is essential because it leverages the power of digital marketing to spread messages about sustainability more effectively, ensuring that those seeking information on eco-friendly practices can easily find it. It aligns perfectly with my passion for sustainability and my expertise in SEO, helping both local communities and organizations make a larger impact.

One challenge I expect in the Digital Sustainability Awareness Campaign is convincing local organizations to invest time and resources into improving their SEO. Many small environmental NGOs and eco-friendly businesses may not initially understand the importance of SEO or may be hesitant to allocate their limited resources to it. To overcome this, I would begin by providing free workshops or consultations to demonstrate the tangible benefits of SEO, such as increased visibility, more website traffic, and ultimately more support for their cause. I would also show real-world examples of how SEO has helped other similar organizations expand their reach.

Another challenge could be competition for attention in the digital space, as there are many sustainability-related websites. To tackle this, I would focus on niche keywords and local SEO, targeting specific communities or environmental issues that are underrepresented online. This would help the campaign stand out and attract the right audience.

Finally, ensuring consistent content creation could be difficult, as creating high-quality, engaging content requires time and effort. I would address this by encouraging collaboration among local organizations, pooling resources, and developing a content calendar to ensure a steady flow of fresh, relevant content.

About 30 people

Yes

informal group, friends colleges students etc.

My community, including friends, college students, and local colleagues, can provide valuable support for the mini-training session in several ways. Friends and colleagues can help spread the word and encourage attendance, leveraging their personal networks to increase participation. College students can assist by volunteering to help with logistics, such as organizing materials, managing registrations, or even assisting with the training itself. Many students have a strong interest in sustainability and would likely be eager to participate, share ideas, and contribute to the success of the session . Together, this network of support would ensure that the mini-training session is well-attended, well-organized, and impactful, while fostering a sense of community involvement and shared responsibility for sustainability.

I’ll provide the link before application deadline

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